Parentville is a new, online community of parents who deliver relevant information ranging from caregivers to pediatricians to baby strollers to nannies. We've been working with Parentville from their inception to develop an authorative, yet friendly visual language including: 2-color logo, color palette, taglines, iconography and identity standards. We modified a suite of stock icons to create an economical, flexible and colorful system to be used for print and web, which we're currently in the process of designing. Project Type: Identity, Web